Putting an emoji into an email subject line can sometimes increase your open rates. It isn’t something you’d want to overuse since your subscribers could begin to ignore it, but there are times when having that emoji in there can cause a spike in opens.
But, it can be a geeky nightmare to insert an emoji into an email subject line. Obviously, you can’t insert an image icon there. It has to be some special code.
The first time I tried it, it didn’t work out AT ALL. 🙂 I tried to use some unicode character string to do it. In my test, it worked. So, I proceeded to send it out to my whole list. Well… bad idea. 🙂 Most of my subscribers saw a bunch of junk in the subject line rather than the emoji!
But, there’s an easier way.
I recently came across EmojiCopy.
The site is super simple. You have a big library of emoji to choose from. Click on it, click the copy button. It copies to your clipboard, which you can then paste anywhere you want. Like, your subject line.
The site is totally free and just a valuable little tool to keep in your browser bookmarks.
OK, stay awesome. Have an awesome weekend.
– David
Here’s how I help people every day…
Make everything about managing your site simpler… by having me on your team to help make sure everything goes smoothly. By providing the very best tools, the best hosting and maintaining everything for you… I’ll take care of the mechanics so you can just focus on growth.
Did you like this issue? Consider sharing the opt-in page on social media to help it grow.
And feel free to forward it on to somebody you think will benefit from it.
The WP Edge is the official weekly newsletter of the Blog Marketing Academy.
