OK, let’s be real with each other, you and I… You and I both know there are dishonest marketers out there. There are people who are selling crappy products, “gurus” who have no business coming off that way, and marketers who spend more time trying to extract money from you than delivering real value. You…
A lot of people out there want to create and sell online courses these days. It is quite the trend. Frankly, I think there’s a fair amount of inflation in the world of online courses. So much supply out there that the perceived value of courses has dropped. This is something I’ve talked about before….
A lot of people have been talking about ChatGPT lately. I even wrote about it here in The Edge, but with a big word of warning and basically calling this hype a fad. But, I want to be crystal clear here… When I said those words, I was primarily speaking to all of the hype about…
In this week’s article, I’m going to “talk shop” a bit and get nerdy on tool choices for membership sites. In helping a lot of my clients with their membership sites, I see a lot of different toolsets in play. A lot of different plugins. Plus, if you’ve been following me for awhile, you know I’ve…
If you pay much attention to the “news” (and you probably shouldn’t since it is mostly propaganda and BS), then it is easy to begin to feel a little… pessimistic. Lots of people out there talking about recessions. Collapses. Social unrest. This, that and the other thing. Oh, and don’t forget all the things “they”…
At this point, it seems as if everybody and their grandma is talking about ChatGPT. I’ve seen bloggers talking about it like it is the second coming. I’ve seen Youtubers making videos about it, ways to make money with it. And, of course, the marketers do their inevitable pile-on. ChatGPT is supposed to replace Google….
We live in interesting times. And, personally, I have a feeling it is going to get a lot more interesting over the coming years and throughout the decade. Over the last couple years, I’ve begun hearing more and more people talk about the idea of a “cyber pandemic”. Various policy makers and industry people have…
In last week’s issue of THE EDGE, I talked about how I am doing a content audit at the Blog Marketing Academy. It is one of my big projects for the next several months in terms of content. It is a 3-pronged project: Part of doing an audit like this is re-visiting the overall strategy and then…
Let me tell you about one of my big projects for the new year… I’ve been blogging for a… long time. Let’s face it… I’m old. 😝 I have blogger wrinkles. 🥸 And this blog you know as Blog Marketing Academy has existed for a long time. It has existed under other brand names. It…
Let’s talk about list building. What really works (versus what most people are doing). And a few little techie tips to implement it. You should know by now that building up your email list is super important. Your list is your most important asset. So many people focus on follower counts on social media, but that’s NOTHING…
August of last year, I was sitting in a campground, in my RV, in Boone, North Carolina. And I recorded a video. Real Talk On Recent Pivots At The Blog Marketing Academy (And Why) I talked about some changes I was going to be making with the Blog Marketing Academy. And a massive part of…
Have you seen these tools that use AI (artificial intelligence) to “write” content for you? One of the big ones making the rounds lately is called Jasper. They call it an “AI copywriting assistant”. And their website makes promises like “Your AI sidekick is trained to produce high-converting marketing copy.” I’ve seen other similar tools…