You’ve probably noticed that things have been costing more. We sure noticed as we did (and are still doing) our recent home remodeling. Contractors were costing more. Materials costing more. Heck…. even the whole house cost over $100K more than it did a couple years ago! (Good thing we sold our previous home sky-high, too,…
So, our local homeschooling center needs a new website pretty badly. They’ve grown substantially over the last year or so and, frankly, their current site is hampering things pretty badly. I started the process of helping them build a new site on a volunteer basis back before I got into the home remodel project. I…
Doing this whole home remodeling project has me calling, talking to… and sometimes chasing home contractors. Sometimes you call them and somebody picks up the phone and is super-friendly. Sometimes when you send them an email, they actually get back to you in a reasonable timeframe. But, sometimes they don’t. 😑 Sometimes they just starting…
In the past, I’ve talked about building up a premium subscription email newsletter. Essentially, email blogging… but done better. But, we all know that building an email list is a pretty big deal. Thing is… A lot of bloggers end up creating some of their best stuff and it sits there on the blog. Out…
We’ve all had those days. Weeks, even. The ones where you are kinda spinning your wheels, but not a ton is getting done. Where you’re distracted. Daydreaming. Getting sidetracked on things that are more interesting than the things you just gotta do. From time to time, all of us have issues with being motivated to…
It was interesting to see certain people react to the recent launch price of Fluent Support in their Facebook group. And I think it brings up some interesting lessons on pricing. As is typical from this team, when they first launch a new product, they usually do so with a 3-tiered lifetime license approach. So, right now,…
They say that to create a new habit, it can take 30 days. And to change behavior, it takes creating a new routine. A new habit. There’s whole apps built around this that you could put on your phone. People who want to quit drinking, for instance, can use one of the many habit-tracking apps…
Let’s talk about your email list. And some things that have been happening and how it applies to your own email list. If you’ve been around a little while, much of this won’t be new to you. But, it can still get the juices flowing, perhaps. See, I’ve been around awhile now online. I’ve been running…
First of all, I just want to pat myself on the back for being the kind of timing. In last week’s issue, I mentioned a few niches that I think are heating up right now. And one of them was VR and metaverses. Then, last week, Zuck came out talking all about the metaverse and…
When the whole pandemic thing began, you started to see and hear a lot of people in business circles start using the word “pivot”. And sure enough, many businesses did pivot. They made big changes to how they deliver their product/services in order to adapt to a world on lockdown. You had some businesses adapt…
I think it is important to be willing to think a little differently. And not do exactly the same thing as everybody else. And when it comes to online business, so much of the emphasis these days seems to be on online courses and/or membership sites. And it used to be that online courses were… interesting….
This article is a snippet of this week’s featured guide on branding. You can read the entire article here. One of the things that creates the memorable mental image picture and feeling of your brand is its backstory. Story-telling is an age-old pastime that has been around since before written language even existed. We all love…