Archives

  • When the time is right

    I’d like to share a viewpoint with you today. Have you ever put something off? Something that you think would be a good idea, but you decide not to do it right now. And, you justify it to yourself by telling yourself that you’re waiting until the right time. You’ll wait until you have more…

  • The Times We’re In

    In this week’s article, I want to shift gears. And I want to look at a much bigger picture. Just as a reminder. We’re living in a worldwide period of transition right now. It is a generational and societal shift that I think will play out over the next decade. I think it is important…

  • The Curse Of Perfection

    Perfection. That beautiful place where there is nothing to be improved and everything is awesome. Not a single flaw. It’s the state that so many attempt to achieve in quiet desperation, without anybody even knowing about it. In fact, the world never really even gets a chance to SEE anything because, without perfection having been achieved,…

  • Pivoting From Members To Clients

    Inflation. Lot of people talking about it these days when it comes to money. I mean, massive money printing on a scale never seen before in history. Prices going up. I could go on, but don’t worry… this isn’t an economics discussion. 😇 Inflation hasn’t only happened with money. See, what is inflation? It is where…

  • 5 Blog Design Changes (And Why)

    This week, we’re going to switch gears a bit from the kind of articles I’ve been featuring in THE EDGE. We’re going to talk about blog design and some tips. So, the impetus for this is actually the Blog Marketing Academy itself. Because I just recently made some minor design changes to the site. Call it… version 742….

  • The Symptoms of “Maybe”

    You ever gotten stuck in indecision? Or, you ask somebody to make up their mind about something and they can’t muster up anything more than “maybe”? On a related note, why do deadlines and countdown timers work in marketing? Well, here’s the thing… Yes or no leads to flow. Maybe gums up the works. There’s…

  • Are you too serious?​

    Have you ever been in a super hurry to get somewhere in your car? Suddenly, every light seems to turn red at the worst time. Other drivers are just impediments and you just get angry. And usually, guess what happens… You don’t get there any quicker. Sometimes even slower. It’s funny, I see it a…

  • Are you hiding?

    Are you hiding from your market? Do you, deep down, really not want to have much to do with them? You just want them to magically find you, think you’re a huge pile of awesome, and throw piles of money at you, right? You write… and they listen. Because you’re awesome. And dammit, they should…

  • Entrepreneurial ADHD – Solutions?

    Distracted? Overwhelmed? One of the most common responses last week when people told me WHY they wanted no more than weekly issues of THE EDGE was… they’re already overwhelmed. Too many emails. Too many open browser tabs. Too many shiny objects. And, dude… I know. 🤪 But, you know, we do this to ourselves. And we’re in control. A whole…

  • Not Following My Own Advice

    I’m in a bit of an interesting position, in some ways. See… I’ve been in this business for a really long time. Since 1998. And I’ve been running Blog Marketing Academy since 2008. That’s 13 years now – and counting. I’m an old man, in “internet years”. 🤪 And as any solopreneur, I find that my interests change….