What Is An Entrepreneur? Am I One? My wife and I were recently at a conference in northern Alabama. This one is different than any other I’ve been to… because it was in an RV campground. It is called the RV Entrepreneur Summit. In terms of material talked about, there is a lot of the…
Banning Maybe Have you ever found yourself caught in an endless rat-wheel of indecision? The kind that just paralyzes you and nothing happens? It is a rat-wheel. You just sit there and spin, but you go absolutely nowhere. There are three options to any decision or action in life: Yes No Maybe There are only…
They’re Dying. Why Copy Them? Newspapers aren’t doing so well these days. Revenue is way down and they’re trying to find new ways to survive in the age of “new media”. A lot of non-print media organizations are also having a tough time. There are layoffs happening. A recent story in Business Insider says that…
The Art Of Being Repetitive When you’re out there doing content marketing, you’re eventually going to get struck with a feeling… “I keep saying the same thing over and over again.” Trust me, it happens. In fact, it can even make you grow a little weary. If you’re not careful, you can begin to wonder…
Cutting the social media cord (sorta) In the last issue, I talked about how we’re addicted. We’re addicts. People no longer allow themselves any downtime. They don’t allow themselves to simply be there, with their thoughts, or with other people. Instead, they whip out their phone and scroll through social media. It is no wonder…
Are you an addict? Before I went out to San Diego, I was invited into a Facebook group for “Positive Political Discussion”. There’s some irony right there. 😉 But, I accepted the invite. See, like many, I admit that I do like to talk politics sometimes. I truly enjoy talking with people of other viewpoints…
The 3 Things All Your Content Should Do What exactly is the goal of your content? What is it supposed to do? You’ve no doubt heard the “gurus” come out and say you need to “give value”, or “create epic shit”. <– Their words, not mine. 😉 That’s all well and good, but simply telling…
Marketing Lessons from Trump OK, I know how it is. These days, almost any combination of words with the word “Trump” sprinkled in there is going to get people’s heart rates up. I find it pretty hilarious, actually. 🙂 But, I’m not here to talk politics. Whether you like Trump or not, there’s things you…
Will Others Care About What You Write? I got a question in from one of the Edge readers named Audrey. 🙂 That question was… “I want to write about a subject I am passionate about and at the same time, help people who will relate. How do I know others will have interest in what I want…
A Realization From T&C San Diego I’ve been in this business for over 20 years now in one form or another. Blogging as the basis for an online business. And I’ve done well at it. Having been around a long time, I’ve seen a lot. Done a lot. Know a lot. And… unfortunately, that can lead…
The Most Valuable Marketing Skill… Once you dive into the world of marketing, there’s a helluva lot of skills and strategies that get talked about… Copywriting, content creation, building sales funnels, lead magnets, webinars, videos, blogging…yada yada. And as I’m sitting here in San Diego at a conference for online marketers, surely it will be…
Some Problems Are Easier To Sell Since I help a lot of people who are working on starting their online business from scratch, I deal with a lot of people who are working on deciding their market, their niche. One of the things I always talk about is product/market fit and how our businesses are…