Learn to Embrace Unsubscribes Every time I send out an issue of The Edge, I probably have 10-15 people unsubscribe from my list. Sometimes, a little higher. Sure, I wish it didn’t happen. Ideally, every person who receives this newsletter would be 100% into it, read every word I write, and never unsubscribe. But… That’s…
Is There An Online Business That Doesn’t Require Much Marketing? I got another question from a reader of The Edge. She asks… “Is there an online business that doesn’t rely ‘heavily’ on endless marketing campaigns on FB/social media. Im just not into yelling look at this all the time. Im kinda chill and don’t like…
How Long Did It Take Me To Make A Living Online? In my recent Edge issue where I talked about people replying and talking back, one lady did. 🙂 And she proceeded to ask a TON of questions as potential fodder for future issues of The Edge. Now, before I continue, just a reminder you…
The Dark Side of High Ticket Coaching Unfortunately, it is a story I’ve heard too many times. I’ve been on the phone with a LAB member or coaching client and they tell me they used to work with another online business coach, paying some sky-high 4-figure monthly fee, only to be disappointed. One story, the…
Creating Habits For The Things You Want I hate working out. Like, I really just don’t like it. I want to be healthy and all that jazz, but I just don’t like to work out. Sitting there lifting heavy stuff just isn’t my idea of fun. Not unless there’s a bigger point to it, and just…
Recession Coming? Here’s What To Do… I pay attention to some economics websites out there. Cuz I’m weird. 😉 But, there is a growing consensus that we may be in for some economic adjustment. A recession. It has nothing to do with politics or who is in office now, either. This was in the cards…
The Danger of The Hidden Standard When people are learning about online business and all this stuff, there’s a whole lot of “you should” going on. Here’s what I mean… Lots of people telling you what is right, what you should be doing. All giving their opinions of what is right. And so it leads…
Are You Starting Conversations And Listening? There’s an old saying you might have heard. It sorta goes like this… God gave you 1 mouth and 2 ears for a reason. You’re suppose to do more listening than talking. When it comes to blogging, email marketing and many of the things we do in this line…
Should we continue? So, we’ve been running this series on our blog marketing tech stack for a little while now. Today will be part 11 of this series on The Edge. Quite frankly, it is about time to wrap things up. But, as I was finishing up the tech stack diagram over the weekend, I…
Need More Social Proof? We’re starting to put the finishing touches onto our blog marketing tech stack. Let’s put our attention on the promotion section on this Part 10 of our series here on The Edge… We’ve already talked about using Social Warfare to put the social media buttons onto your site, control how they look……
Chatbots as part of our blog marketing stack? This whole series on the blog marketing tech stack is covering a lot of ground, heh? 🙂 I guess I didn’t realize what a big topic this could turn into when I started it, but if we’re going to cover it adequately, it takes as long as…
The evolving design of our tech stack… Today, let’s begin to look at some of the tools we will use for engagement. Remember, here’s the overall system: After we’ve reached a brand new person and make them aware of us, it is time to ENGAGE them. We want to get them to interact with us, to…