Have you ever been in a super hurry to get somewhere in your car? Suddenly, every light seems to turn red at the worst time. Other drivers are just impediments and you just get angry. And usually, guess what happens… You don’t get there any quicker. Sometimes even slower. It’s funny, I see it a…
When I get back to Florida, I’m going to hit the ground running on several fronts. And one of them is that I plan to do some brand new webinars and training workshops for the general public. One of them I definitely will be doing is on FINDING YOUR NICHE. This is one of those…
It can feel like swimming upstream sometimes trying to build an online business when you feel like you’re constantly being kicked in the teeth by your lack of nerd credentials. How are you supposed to do all this stuff when you couldn’t code your way out of a paper bag? (Well, nobody could, technically. But,…
One super important component of your branding is your LOGO. It’s pretty obvious, but I haven’t really talked much about it because it comes down mainly to design taste. But, the more I think about it, there are some things you want to keep in mind about it. Yesterday, when I talked about colors on…
Let’s continue talking about the use of color on your blog’s design. In the last issue, I talked about what different colors typically convey so that you can select color schemes that will actually fit your branding. But, let’s talk about the use of color and how it mixes together. Lots of people end up just…
In this little series we’ve been doing here in The Daily for the last many issues, we’ve been talking about branding and how it ties into the look of your site. And one of the things we need to discuss, too, is… The COLOR of your site. We talked a bit about your central branding…
What makes you unique? What’s your unique selling proposition? In our last issue, we continued our discussion on branding. We got to the point of talking about things like your “hero shot” image on your homepage and your headline. Both of those things need to jive with your unique selling proposition (or USP). When people…
Over the last few issues of The Daily, we’ve talked about what a brand is. A brand is an IDEA… a FEELING… an IMAGE. It is not a logo, a business card, or a picture of yourself. If you’re still unclear on all that, I encourage you to go back and review the last few…
Let’s continue our talk about branding and “personal brands”. In the last installment, I talked about the importance of being congruent with your own brand. You can’t fake it… you have to be it. In other words, if you’re out there acting like something you’re not, that’s an issue. And it will come out in…
Alright, so we talked about the overall guiding principle about your “personal brand” and how it should align around a visualization of what your prospects want. If you missed it, re-read the last issue here. It’s pretty important. But, now let’s move into the matter of mechanics. As in… HOW do you work this brand…
In our last issue, we began talking about branding and one’s “personal brand”. And I made clear that what a brand is, ultimately, is a mental image picture and a feeling. Sure, the mechanics of a brand are things like the logo, the tagline, the imagery. We’ll talk about that stuff in coming issues. But,…
I’ve seen a lot of blog owners get really twisted up over the idea of their brand… or their “personal brand”. But, many times, it doesn’t seem as if they truly understand what a brand is. What is a brand? When you really get down to it is a mental image picture. Keep this in mind…