OK, my friendly grammar people. You know I luv ya. 🙂 As a guy who writes as much content as you know I do, you can rest assured that I’ve gotten my share of emails pointing out typos and grammar problems. And sometimes I’ll fix it. Sometimes I won’t, honestly. See, when I write, my…
We’ve been covering various factors that will positively influence your Google rankings. So far, we’ve talked about: Tweaking for higher click-throughs from Google itself Increasing scroll depth Increasing time on page and reducing bounce rate Increasing social shares Today, we’re onto the age-old strategy. One which has been a primary factor even before Google matured…
As we mentioned in this series earlier, Google isn’t something you need to fight. Your goal and their’s should be the same. Their interest, as regards search, is to deliver to the end user the content that is the most valuable given the search terms entered. YOUR goal should be the same. And so we’re…
Yesterday, we talked about scroll depth as a key indicator that your site is ticklin’ people’s fancies. And the more you wet their whistle and Google sees it, the better that is for you in terms of your SEO and traffic. Now, very tightly related to scroll depth is time on page and bounce rate….
Let’s continue talking about how to tweak your site for more traffic from Google… by optimizing for human beings. Now, answer me this… When an article looks interesting, or at least holds potential, what do you do naturally? You look it over, of course! You SCROLL downward to see what the article has in it…
Yesterday, I talked about the fact that there are 2 components to modern SEO: On-Google optimization to entice people to click through to your site when they see the result. On-site optimization to entice people to stick around when they get there. Today, I want to talk about #1. See, you can think of your…
Today, we’re going to begin to breach the topic of Google SEO and how it works. We’re not really going to be talking about keyword research here. We’re talking about optimizing for human beings – because that’s what really moves the needle when it comes to Google. Google has a LOT of data at it’s…
So, yesterday, I talked about how I hate keyword research. And I talked about how I keep my ear to the ground and listen to everything you guys tell me. I then optimize for YOU. It works well, but I also understand that it might feel like a classic chicken and egg scenario. I mean,…
I’m going to let you in on a little secret… You might think that as a “professional blogger” (some might call me), that I have a bunch of fancy-pants SEO tools that I do some “ninja” keyword research with before I create these carefully crafted blog posts to just NAIL the search results pages. Right?…
In the “old days”, optimizing for search engines really was mostly a deep-dive into literal words. Meaning, you put those keywords on your page with the right density and you essentially are telling Google’s bots that your article is about that keyword. Then, there was the matter of rankings. Well, Google saw the number of…
Yesterday, I shared with you the 7 word question. And I got some replies from you guys with things you guys are struggling with. One thing that always comes up is…. TRAFFIC. And closely tied in with that is dealing with the big-G. Google has become this beast we have to appease in order to…
There’s a simple 7 word question that can really help you with your blogging and your content marketing. This question is one that is great to ask your email subscribers sometimes. You can even post it as a blog post (albeit with perhaps a bit more explanation) and invite them to comment. You can build…