Few years ago, bloggers had a really big conference. It used to be called Blogworld, then it was renamed to the New Media Expo. It was a pretty good conference. And, at the time, I got involved with helping them. I spoke there a few times, and I also organized their monetization track for a…
Being a perfectionist is extremely counter-productive. And it is bad for business. Might seem weird to say, but think about it… I have worked with a lot of people over the years. A lot of people in those beginning phases of business. And, often they spend a LOT of time PREPARING. They’ll set launch dates…
Today, I’m going to step off the reservation for a minute. We’re not going to talk about blogging… or business. I’m going to share with you an opinion. Our society has a way of “encouraging” you to agree with it. There’s certain things that are considered normal. That everybody does. And a “group think” comes…
Since I’m doing some work internally on the website, there’s something I’ve begun to use in Thrive Architect that I thought was pretty cool. If you’ve been with me awhile, you know that I am an avid user of Thrive Themes tools and I make heavy use of their Thrive Architect page builder. But, there was a…
OK, there’s clearly much more to talk about when it comes to real list building. But, this week has been all about just your lead magnet. Or, I should say… lead magnetS. With a big fat “S” on the end. Because, yes, you should most definitely have more than one. One of the biggest mistakes…
This week we’ve been talking about lead magnets. And, the last few issues were a wee bit long. I know this is email and I try not to make them too long of a read, but sometimes it just takes what it takes. 🙂 Today, we’ll keep it shorter. But, applicable. So, we’ve talked about…
Yesterday,I talked about the 7 criteria for an effective lead magnet. If you missed that issue, you can view it right here. But, let’s actually apply these things and come up with some lead magnet ideas. Hopefully by doing this, you can come up with some really effective lead magnet ideas for your own site. That’s…
OK yesterday, we talked about bad lead magnets. The ones which don’t work very well. Today, I want to talk about GOOD lead magnets. And the good news (other than the fact they work better) is…. these are actually easier to make. 🙂 Now, if you’ve been with me for awhile, this might be review. But, we…
Let’s talk about lead magnets. Again. Why? Because, while we’ve talked about it many, many times… I still see MOST people doing it wrong. Or at least… not ideally. I mean, if you have one at all, you’re already a cut above. I see an alarmingly high number of blogs with the lame “Subscribe To…
Today, let’s talk a bit about designing your sales funnel and what goes where. If you like making money, then listen up. Very often, when I am working with people on their businesses, they seem to be way more focused on the structure of their funnel than on whether it is actually serving their prospects…
As you likely know (due to the onslaught of privacy policy updates last week), the General Data Protection Regulation (GDPR) is now in effect. It kicked in on May 25th. I have not seen such a mad rush and freak out over a law among the online community in quite some time. And sadly, some…
OK, here’s our 5 stages of customer awareness again, for review… Today, we move into PRODUCT AWARE. When one is at this point in the process, they are aware of your offer. They might not know all the details, tho. They’re not yet convinced how good it is or how well it works. They’re not…