Back to our customer awareness scale. We’ve talked about the hardest of all: unaware. Then, we talked yesterday about where most of our work begins: problem aware. Today, let’s talk about the next level up: solution aware. When one is solution aware, then they would know a solution if they saw it. He knows he…
Alright, back to our 5 stages of customer awareness. We’re doin’ some good ol’-fashioned marketing 101 here in the Daily. 🙂 Yesterday, we discussed the hardest stage: UNAWARE. That one isn’t for the amateur. But, the content marketing and blogging that WE usually do typically starts at the next phase: PROBLEM AWARE. When a person…
Yesterday, I began talking about the 5 stages of customer awareness. Our job with our marketing (and it is true for all forms of marketing… even blog marketing) is to move the person from level 1 (unaware) to level 5 (most aware). Today, let’s talk about the beginning phase – UNAWARE. This one is the…
Today, I’m going to start a series for this week talking about some core marketing concepts. While I’ve seen this concept in a few different places, it comes out of one of the most valuable books in the copywriting arsenal… The book is called Breakthrough Advertising, from Eugene Schwartz. This book was written in 1966 and…
Let me start off with a little confession… There are times I wish I hadn’t named my business the Blog Marketing Academy. The reason is because of that word “blog”. The word “blog” has a lot of baggage. A lot of ideas of what it entails that are rather stuck and outmoded. I mean, it’s weird…
So, yesterday, I posted the link to the Daily subscriber survey again. And, one of the things that came up, once again, is HOW TO GET STARTED. Specifically, I know that one big hurdle at the beginning is WHAT TO OFFER. I think we get that there’s a huge difference between a blog and a…
I was talking to somebody recently who was trying to market a small, local service business. Doesn’t matter the niche, but point is that she wanted to attract local people to pay for a service. Thing is… like a lot of people in this phase of business, she wondered how to promote it. How do…
Building up an online business is a rather lonely experience. Sure, there are a lot of online communities around it. There’s a lot of bloggers talking about it. There’s a lot of videos, webinars, social media groups – you name it. Yet, it’s still rather lonely. That is, unless you’re doing it with somebody else….
A few years ago, I realized something. I’m also reminded of it time and time again. See, at the time, I still owned my original tech site – PCMech.com. But, the site was past it’s prime. The niche had changed quite a bit. Google had kicked the site around. Overall, it was just more difficult….
Productivity is often about deciding what does – and does NOT – show up on your to-do list. That’s what I said yesterday. Do you agree with it? Now, there are about a million and one things we could all be doing with our blogs and our businesses to get more traffic and make more money. If…
My friends, today we change the topic. 🙂 No more GDPR stuff. Today, I want to talk a bit about how I run my schedule and my business. And about priorities. Some people worship the “hustle”. They’ll brag about the long hours they work and act like they’re better than everybody else because they are…
I don’t talk politics around the Blog Marketing Academy. For pretty obvious reasons. I know I have people from all viewpoints here. Besides, this isn’t a political site so my opinions don’t matter. But, just from a philosophical perspective, I am generally against large-scale government regulation. I know sometimes it is necessary. It is part…