Today, I wanted to talk about one way that I have drastically compounded my income in the last year – and it has nothing to do with any special sales tactics or anything. In fact, it has nothing to do with online business at all. Anybody can do this. In fact, every day, more and…
So, doing a little post-event analysis on my recent marketing campaign to end off lifetime memberships for The Lab. And there’s one thing I did that worked out really well. Now, this isn’t some secret tactic I came up with. Not even remotely. I mean, unless you’ve been living under a bridge for awhile, this…
Perhaps it is time business got more personal. Up above, I mentioned how I have begun sending personal welcome videos to all new Lab members. Yes, it takes time. When I have a lot of people join at once, it takes quite a lot of time, actually. But, then I get a response like this…
Now, don’t get me wrong… I am a business owner, too. So, I would be stupid not to work Black Friday into my plans around here. And I have, and you’ve been seeing it for the last few days. But, PLEASE don’t go out there today and spend money stupidly. Don’t rack up debt. Don’t go into…
The fact that I get to do this for a living is a serious case of irony. I mean, I was a big loner in high school. A socially inept nerd. I was afraid to wear shorts or even short sleeves for a couple years because of a fear of exposure. In a symbolic kind…
This week, we celebrate Thanksgiving (at least here in the U.S.). For many, it is just a day to relax and abuse ourselves nutritionally. Others, however, remember the meaning of the day. It is… Thanks. Giving. A day to express thankfulness and gratitude for the people and things in our lives. It is a great…
Blogging doesn’t have to be high maintenance. It’s all about how you manage it. Traditionally, blogging is treated like an online journal and is looked at like a publisher. This means, you feel compelled to post quite often and this gives blogging the reputation of being very time consuming. Many businesses end up writing off…
Do you have things you do in your business (or for your blog) which are repetitive and you end up doing them over and over again?Of course you do. We all do. Take preparing a blog post, for example. It is one thing to write it. It is another to get it all ready to…
It is really easy to assume that in order to make sales, you have to make something first to sell. I mean, it seems so “duh”, right? But, it just isn’t true. You can most definitely sell something without making it first. In fact, I strongly recommend it. 🙂 When Lab members follow the Roadmap, by…
The internet has this unfortunate way of de-humanizing some people. I guess it is because it is relatively anonymous, in some ways. And the fact that usually the people on the other end aren’t right there in person so people feel protected from the consequences of their actions. No, I’m not talking today about trolls….
In the world of blogging, guest posting has long been a way to gain traffic. The idea was simple. Write a good article for a blog which has more traffic than you (usually). That blogger is eager to post it. They do. Everybody loves it and they flood your blog with traffic. Then… If only…
When it comes to an online business which has a blog, each component has a different purpose in the overall scheme of things… The blog attracts new people, primarily, then puts them onto the email list. The email list maintains the relationship and also usually does most of the heavy lifting when it comes to…